How do you think shipping by rail affects your company image? Evidence shows it has a very positive impact. In June the Association of American Railroads (AAR) engaged a private firm to conduct a poll of Americans regarding public perceptions of private freight rail activity. The poll addressed 2,200 adults. According to AAR’s release, a solid majority of those polled indicated:

  • It is safe to move goods by freight trains
  •  Adults hold favorable opinions of freight railroads
  • 8 in 10 Americans agree the freight rail industry is important to the economy
  • Freight railroads help reduce the impact on climate change
  • Favor moving freight by rail over trucks

This information suggests that industries that use the rails for freight activity should take advantage of this image-booster in their advertising and promotional activities. It is not only good business to ship by rail; it is also good to advertise it.

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